The Five Competitive Forces That Shape Strategy

The Five Competitive Forces That Shape Strategy

 

 

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Thinking differently

Thinking differently

If A Company’s Goal is industry leadership, then restructuring and re-engineering are not enough. To build leadership, a company must be capable of reinventing its industry; to rebuild leadership, a company must be capable of regenerating its core strategies. It is not enough to get smaller and better; a company also needs to have the capacity to become different. But to ultimately be different, a company must first think differently. To have a share in the future, a company must learn to think differently about three things; the meaning of competitiveness, the meaning of strategy and the meaning of organizations. 

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Hamel, G., & Prahalad, C. K. (1995). Thinking differently. Business Quarterly, 22-35
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